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Paramount+ adds Live Channels for ‘effortless’ entertainment

Paramount+ adds Live Channels for ‘effortless’ entertainment By Simon Cohen What could be easier than firing up your favorite streaming video service and picking something to watch? According to Paramount+ , the answer is a new collection of so-called “live” channels based on Paramount’s most popular entertainment properties. The feature, called Live Channels, launches on December 9 and includes more than 15 linear streaming channels like Star Trek, Survivor , and SpongeBob Universe . “Even in the era of on-demand, there is clearly a strong consumer appetite for reimagined linear channels that provide effortless, lean-back entertainment,” said Tom Ryan, president and CEO of ViacomCBS Streaming, in a press release. Paramount+ Live Channels shouldn’t be confused with Paramount+’s actual Live TV channels like The NFL on CBS and UEFA, or breaking news from CBSN, but they do share one trait in common: You join the streams in-progress and you can see an on-screen schedule that maps

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